Google’s automated ranking systems prioritize content that serves users, not search engines. But how can you ensure your content meets these criteria? Let’s get into the essential elements of creating people-first content and how to self-assess your website’s offerings.
Evaluating Your Content: The People-First Approach
Before diving into the creation process, it’s crucial to evaluate your existing content against specific questions. Start by asking yourself:
Content and Quality Questions:
Does your content offer original insights, research, or analysis?
Is it comprehensive and thorough, providing valuable information beyond the surface?
Does it avoid duplicating existing content, instead adding value and originality?
Are there any stylistic or factual errors that need correction?
Is the content well-produced, free from sloppiness or haste?
Does it provide substantial value compared to other similar content in search results?
Expertise Questions:
Does your content inspire trust through clear sourcing and evidence of expertise?
Would a visitor perceive your site as trustworthy and authoritative within its niche?
Is the content authored or reviewed by knowledgeable experts?
Does it maintain factual accuracy and avoid easily verifiable errors?
Providing a Great Page Experience
Beyond content quality, Google prioritizes websites that offer a seamless and enjoyable user experience. Ensure your website delivers on multiple aspects of page experience, such as loading speed, mobile responsiveness, and safe browsing.
The People-First Content Paradigm
Creating content with users’ needs at the forefront is the cornerstone of a successful online presence. Here are some questions to guide your content creation process:
Do you have a clearly defined audience, and does your content address their needs?
Does your content demonstrate firsthand expertise and in-depth knowledge?
Is there a primary focus or purpose guiding your content creation efforts?
Will visitors find your content valuable and leave satisfied with their experience?
Avoiding Search Engine-First Content Pitfalls
While SEO is crucial for visibility, prioritize people-first content over strategies solely aimed at search engine rankings. Beware of these red flags:
Is your content designed solely to attract search engine traffic?
Are you producing a large volume of content across diverse topics without genuine expertise?
Do you prioritize keyword density or word count over content quality and relevance?
Are you modifying content dates or refreshing pages unnecessarily to appear current?
Understanding E-A-T and Quality Rater Guidelines
Google assesses content based on expertise, authoritativeness, and trustworthiness (E-A-T). While not explicit ranking factors, these elements contribute to content quality. Aim to build trust with users by aligning with strong E-A-T principles, especially for topics impacting health, finance, or societal welfare.
In conclusion, prioritizing people-first content is not only beneficial for users but also aligns with Google’s search ranking criteria. By focusing on relevance, reliability, and user satisfaction, you can create content that not only ranks well but also resonates deeply with your audience. Remember, the key to success lies in serving the needs of your users authentically and effectively.